An appearance inside how CBS intended Super Sunday coverage

Under the typical turning, NBC initially had this year’s game from Tampa as well as CBS had rights to 2022 in Los Angeles. But in 2019 the networks as well as the NFL accepted a switch. The reason was straightforward: CBS did not want to have its game face NBC’s insurance coverage of the Beijing Winter Olympics.

While NBC gets an Olympic/Super Bowl doubleheader following year, CBS obtains among the very best quarterback competitions in the game’s 55-year history on Sunday with Tom Brady’s Tampa Bay Buccaneers facing Patrick Mahomes’ Kansas City Chiefs.

” Having obtained a match in between Brady as well as Mahomes, I would make that profession annually,” CBS Sports chairman Sean McManus said. “If you had asked us in September, what’s the dream match? It would have been this set. It’s nearly excessive to hope for, however we obtained it. ”

The matchup also is the lynchpin to a day of shows prepared for over a year– and in the middle of the coronavirus pandemic. Several may think preparing a network’s Super Bowl insurance coverage falls generally to the sports department, however information, home entertainment and also various other departments are involved, as well. It is likewise the very first possibility since the ViacomCBS merger was completed 15 months ago to show collaboration by numerous departments.

” Obviously, it’s a big day for sports, but it’s really a wedding day for the entire network,” CBS Entertainment President Kelly Kahl stated. “On the day of the Super Bowl, you obtain 100 million individuals, as well as you try to lure as a lot of them to remain as well as introduce a new program or boost an existing show. Every couple of years, we’re fortunate adequate to have that.”

COME TOGETHER

The “Super Bowl Today” pregame program not just has “CBS Evening News” anchor Norah O’Donnell’s meeting with President Joe Biden as well as “Late Late Show” host James Corden with The Weeknd, it also has features from Showtime’s “Desus and also Mero”, Comedy Central’s “Daily Show,” and Nickelodeon’s “Unfiltered” game show.

Coordinating producer Drew Kaliski has actually been preparing attributes considering that April, yet equalize until today there have been adjustments. When Tampa Bay reached the game for the very first time a team has actually played a Super Bowl on its house field, Kaliski began brainstorming. He will showcase Tampa Bay followers who have actually seen all 3 of their professional sporting activities teams play for a champion in the last six months.

With COVID-19 procedures still in place– implying no check outs to team facilities– together with a snowstorm that struck New York earlier this week, Kaliski has been pleased they were able to do remote interviews.

” We were able to have our Studio 43 embeded in New York as our home to do the meetings, which looks sensational,” Kaliski said. “With all the challenges we needed to encounter, I never ever believed we ‘d have the ability to draw it off. And I’m a pretty positive individual. I believe the initiative of individuals and the technology that’s around currently, it’s mind boggling to think about it yet it just works perfectly.”

” CHRISTMAS CAME EARLY”

After a crazy multi-year stretch covering a pandemic, a political project like nothing else as well as the shift to a brand-new administration, CBS News gets a chance to focus on an event Susan Zirinsky, the division head of state, describes as “virtually spiritual in the American population.”

The information division has actually been contributing functions on shows as well as offering to associates all week, but its most-anticipated payment will be Biden’s very first sit-down interview because taking workplace.

” Christmas came early,” Zirinsky claimed about the network landing the initial interview with Biden, which was done on Friday. “The governmental meeting, you recognize, it is a custom. What will certainly appear in the pregame show will certainly be distinct. It’s even more of a conversation. This is the president’s very first interview and also a possibility for him to type of touch America.”

THE PRIME SPOT

Discussions concerning which reveal will broadcast after the Super Bowl usually are held off till after the autumn tv season begins in late September. But with the majority of CBS shows not airing new episodes till November due to manufacturing delays throughout the pandemic, Kahl said they really did not pick “The Equalizer” up until December.

” We intend to give ourselves as much information and also comments as we can prior to we make that selection, understanding the type of ripple effects it has throughout the entire company,” he said.

The series, which stars Queen Latifah, has remained in the network’s plans for a while but manufacturing was postponed due to the pandemic. It is a reimagining of the classic CBS program, which aired for 4 seasons, and also a set of films starring Denzel Washington.

” When we saw a first cut of the program, we liked it and also assessed that it would have an extremely wide charm. That makes an optimal prospect to put behind a game similar to this,” Kahl stated.

SUNDAY NIGHT COLBERT

An unique episode of “Late Show with Stephen Colbert” offers informal viewers a chance to see how a show known for its monologues on the Donald Trump presidency has actually transitioned.

” I assume we have not claimed Trump’s name considering that he didn’t obtain elected. So this is an opportunity to actually double down on that for individuals that have not perhaps examined us out for awhile,” exec manufacturer and show runner Chris Licht said. “We’ve been doing a whole lot on the program that has absolutely nothing to do with Trump as well as we’re truly mosting likely to highlight that side of Stephen, since that’s actually where we are, as a program.”

The program will certainly include Robert Downey Jr., Tiffany Haddish and also Metallica. Licht stated when they did a program after the Super Bowl two years earlier, ratings data revealed newbie or new viewers lingering for the next 2 to 3 weeks.

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