Known largely for its in-salon bond-building hair treatment Olaplex No. 1 as well as a range of at-home haircare products, Olaplex changed the hair care game by giving extraordinary strengthening therapies for colour-treated as well as broken hair.
It might have introduced less than 10 years back, but Olaplex has ended up being a bonafide beauty phenomenon with a devoted international following of experts as well as consumers alike, who all rely upon the hair-transforming powers and also immediate results of the brand’s copyrighted formulas.
Now, the brand name has disclosed strategies to increase into other markets of the beauty as well as wellness sector, specifically skincare.
Filing for a going public (IPO) on the United States stock market, the brand name mentioned, “We likewise are well placed to broaden right into the $633bn appeal and individual care group by leveraging our differentiated modern technology platform, and our company believe consumers would certainly want Olaplex item offerings in various other elegance categories, such as skincare, a $140 billion international group.”
While the brand didn’t disclose too much information on their upcoming plans (which is hardly shocking seeing as their existing haircare array is safeguarded by over 100 patents), they did mention the development being constructed around the clean appeal activity.
“We intend to use our technology knowledge to enter surrounding groups as well as create tidy, healthy remedies for the more comprehensive individual treatment needs of our customers.”
With their existing range focusing on hair health as well as fixing damages, we wonder whether the skincare endeavor will certainly offer similar benefits, concentrating on a strong skin barrier as well as balancing out environmental damages from things like air pollution and UV rays. But with an involved following of over two million on Instagram, we question Olaplex will struggle to attract need for the new products, whatever they might be. Hey, we’re currently marketed.