Bethenny Frankel Is Expanding Her Skinnygirl Brand Into Denim

When you consider Bethenny Frankel, you most likely think of Real Housewives, low-calorie mixed drinks, and her various spin-off truth programs, probably in that order.

However Frankel, ever before the businesswoman, gets on an objective to place herself on the map in the style world with a Skinnygirl garments line, which will feature jeans, tops, and also jackets in the $100 array.

Despite the body shame-y sounding name, according to WWD, Skinnygirl is in fact intended to appeal to a varied variety of ladies as well as will certainly also use large sizes. The line is being created by One Jeanswear Group, the firm behind celebrity lines by the likes of Gloria Vanderbilt, Jessica Simpson, and Justin Timberlake. Frankel has been advertising Skinnygirl jeans on social networks given that December, however the line will formally launch today.

“Skinnygirl is a frame of mind and a sensibility,” Frankel informed WWD. “It’s not regarding words. It’s about applauding your stamina and also feeling good about yourself. It is important to me that this line is inclusive of all sizes and shapes.”

And, if you happen to be less than honored in the booty department, maybe the resource of your following preferred pair of pants: “Especially now when the derrière is so coveted and also every person is liking a more-voluptuous look– I don’t have that appearance, I have a flat butt– we’re going to emphasize the favorable.”

It’s not the first time Frankel has actually taken actions to expand her lifestyle empire. In 2016, she released Skinnygirl Beauty, a line of lotions, cleaners, as well as beauty items cost Walmart, and also she has previously reviewed the production of a Skinnygirl cannabis pressure that wouldn’t create the munchies. Um, Bethenny, if you’re reviewing this, can you still make that take place?

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