The 2 of us grew up with each other as well as have constantly had a love for makeup. We came to be makeup artists when we left college however found it actually difficult to get work in the industry. You would certainly have a job on a Monday as well as Friday with nothing in between.
After that we mosted likely to Ibiza when we were 19 as well as saw a team of girls using radiance to their bodies and assumed it would certainly be fun to attempt it out ourselves. We knew it would certainly be fun to offer a radiance application solution back in London.
Below, the duo share their story to success …
At the start we were just doing radiance at occasions for individuals, but it wasn’t till we began up an Instagram web page that word about us spread out. People would ask where they might acquire shine from but at the time, you couldn’t really discover any kind of on the high road. It ultimately specified where we became aware there was a big market for us to be a brand of our own. Instead of drawing away individuals to different brand names, we chose to create our very own. From there we consulted with a producer and also GoGetGlitter was birthed.
Holly Pollack, 23, as well as Sophia Levy, 24, were childhood years besties that both pursued jobs as makeup musicians. After battling to get sufficient job, the pair headed off to Ibiza where they were inspired to develop their own radiance brand. Whether they’re jetting off to Coachella to get influencers festival-ready or being flown to New York for events, these girls are set for world supremacy.
We on a regular basis operate at events like Coachella where we make up influencers and obtain them festival-ready utilizing our items. It’s extremely vital to us that we collaborate with a varied variety of females. A great deal of our rivals just deal with slim, white ladies yet we wish to show real ladies of all sizes, shapes and also races. It’s concerning making all females feel confident in their skin and revealing that shine can be appreciated by any individual.
We as soon as did an Instagram article saying we were coming to LA and searching for individuals to shoot with and we obtained a message from a woman claiming «I’m probably not the normal woman you’re searching for but I ‘d like to version with you». We didn’t recognize what she indicated, we hadn’t given any guidelines on who we wanted to deal with, which goes to reveal there is a presumption that shine is reserved for a particular type of body. We wish to escape from this and ended up shooting with her— the action was incredible.
We likewise did a collaboration with Love Disfigure, a charity that sustains females with specials needs or deformities such as burns targets or dwarfs. It was outstanding to see the makeover these females experienced. At the starting they were reserved and very reluctant and after we used the radiance, they came to be so empowered and confident.
Yes, we are in the charm field yet we’re not attempting to cover individuals up. We’re embracing and highlighting people’s faces as well as bodies, not attempting to change them.
People frequently ask exactly how shine can be an appropriate job but it’s a permanent work and more. When we initially started, we had no suggestion just how to run an organization yet you find out as you go. Like any service, there are major lows and incredible highs. It’s just how you get through those lows as well as maintain going.
There are numerous services focused on women run by men so we really feel proud to be running a female-led business. It additionally assists that we were both makeup artists so we understand specifically what our customer desires. We are essentially our very own consumer.
Over the last few years, radiance has actually gained objection for being environmentally poisonous but we have a complete naturally degradable range which is doing truly well. Due to the fact that not all colours exist in naturally degradable such as holographic or metallic, people are still buying the non-biodegradable variety. We get a lot of e-mails from manufacturers in China trying to offer us holographic naturally degradable glitter but we know it doesn’t exist yet as well as we’re not going to market our consumers a lie. Up until we’ve obtained the excellent formula, we won’t sell it.
Our Instagram is our child. We like to obtain very innovative and display our best appearances. PRs message us all the moment informing us our web page looks messy but we like it to be a representation of us and we’re extremely foolish. We’ll do crazy things like shaving our legs with shine as well as it’ll go viral. There’s no limit to what we publish other than it needs to be one-of-a-kind and intriguing since people concern our web page for motivation.
We feel truly happy that we, along with others, have produced a radiance industry. When we initially started, radiance wasn’t readily offered. Currently stores have actually entire groups committed to it. It’s a really exciting time!