Colorado Sues JUUL For Targeting Youth In Marketing, Misrepresenting Health Risks

Colorado submitted a claim against JUUL on Tuesday after a yearlong investigation. The lawsuit affirms that the e cig company made use of deceptive advertising and marketing to target youth and minimized its addictive pure nicotine focus and wellness risks.

Colorado Attorney General Phil Weiser claims the issue alleges that from 2015 to present, JUUL additionally incorrectly suggested its usage as a health alternative to smoking cigarettes which breaks the Colorado Consumer Protection Act.

” Addiction to e-cigarettes positions significant health dangers to Colorado youth,” Weiser stated in a statement. “JUUL needs to be held accountable for its reckless, misleading, as well as outrageous advertising and marketing that specifically targeted youth, downplayed its pure nicotine web content and the existence of harmful chemicals, as well as deceptively declared its products as a healthy choice to cigarettes and as a smoking cigarettes cessation tool.”

In July 2018, Colorado led the nation in young people vaping, with 27% of senior high school students confessing they vaped in the past month, which at the time was nearly dual the nationwide rate.

Electronic cigarettes and pods by Juul vaping

Electronic cigarettes and also cases by Juul The problem additionally alleges that JUUL intentionally created its gadgets to resemble a USB flash drive to make it more enticing to youth as well as harder for instructors and also parents to identify. JUUL also offered tastes like Fruit Medley and also Cool Mint which are thought about a lot more attractive to the younger population.

According to the suit, JUUL utilized brand name ambassadors who were advised to seek “trendy kids” to give out complimentary samples at corner store. JUUL also recruited influencers on social networks to assist spread the word about its item to get to young people.

The grievance affirms that JUUL used its items as a “smoking cessation item” and “changed threat cigarette product” to make is seem as though e-cigarettes were a less harmful choice.

JUUL is also implicated of running a fake smoking cigarettes cessation website Quit Smoking Community that seemed run by a nonprofit team to assist smokers yet was in fact a device for the business’s advertising and marketing. The site was run by a seo professional that was paid numerous thousands of bucks by JUUL.

 A worker at Lucky Juju, holds a JUUL vape in his hand.

According to the lawsuit, “In its social media advertising and also promotions, JUUL typically fell short to divulge that its item consisted of pure nicotine as well as downplayed its very high pure nicotine content. When JUUL presented its e-cigarette item on the marketplace, it was practically 20 times the pure nicotine of its ‘simple to breathe in’ competitors.”

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