The statement proceeds: “Existing items were lacking in either coverage or functionality, athletes shared, leaving them feeling weighted down by baggy garments, battling drag rather than aiming toward personal bests or bothering with whether their coverings and hijabs would certainly stay in place.”
Nike is transforming the video game yet once again. The brand initially introduced the Nike Pro Hijab in December of 2017, furthering their commitment to inclusivity in sporting activities. Currently, they have launched the Nike Victory Swim Collection, which includes 4 full-coverage swimwear pieces, including a water resistant hijab.
“As Nike developers continued picking up from athletes throughout varied communities, they saw a striking void in apparel for water sporting activities,” the brand’s press release checks out. “Specifically, a lack of options for female athletes who don’t want to pick in between modesty and also activity with convenience and also self-confidence.”
In feedback, Nike developed a collection featuring the Victory Full-Coverage Swimsuit, the Victory Swim Tunic Top, the Victory Swim Leggings, as well as Nike Victory Swim Hijab, all of which are designed to bring “efficiency technology to modest swimwear.”
Not just is the company keeping the athlete’s social methods in mind, but have also very carefully taken into consideration the professional athlete’s performance. The Swim Hijab, for example, has an integrated mesh pocket that holds hair in position underwater, a game-changer for women swimmers. Each item in the Victory collection is made from light-weight, warp-knit fabric, supplying a full range of activity in the water. The fabric is likewise quick-drying as well as uses head-to-toe UPF 40+ sun security.
Nike keeps in mind that it’s not created just for Muslim women, either, as professional athletes of all walks of life may desire the alternative to exercise modesty.
“The more we listened, the more opportunity we attended offer female athletes in new dimensions,” says Martha Moore, Nike Creative Director, VP. “As we continue broadening our vision for technology, we’re thrilled to inspire even more ladies to see themselves in sport by assuming artistically and developing inclusively. To us, Nike Victory Swim Collection reveals the power of innovation to welcome all women to uncover the happiness of sporting activity.”
Nike is just among numerous brands increasing to include hijab-wearing people. In 2017, Mattel released the very first Barbie doll in history to use a hijab, and also previously this year, Sports Illustrated announced it would include their initial Muslim model to use a hijab.
The Nike Victory Swim Collection officially launches on February 1, 2020 at nike.com as well as at select merchants globally.