Paul Wilmot Communications is seeking a passionate and enthusiastic Senior Account Executive to join its flourishing Fashion group, which deals with both womens and also mens fashion as well as devices brand names.
The excellent prospect will certainly sustain the senior staff on brand name launches, on-going product positioning, exec accounts, press sneak peeks, large range occasions and also handling junior personnel.
Paul Wilmot Communications was established in 1997 in New York City. Over the course of the last 20 years, the firm has generated a substantial public relationships performance history attracting from the greatest profile style houses, prestige beauty brands, international customer brands, stores, and also deluxe way of living clients. By cross-promoting within our divisions, PWC provides our customers accessibility to new markets, assumed management as well as enhanced exposure.
The optimal prospect for this role will certainly have a breadth of experience throughout females and also males style and also devices customers, with a minimum of 5-7 years of experience in this area.
This prospect will manage an extensive lineup of editorial contacts spanning Assistant, Associate and Executive-level in the fashion, accessories as well as way of life Press, and have the capacity to bargain as well as secure functions, executive accounts, design stories, item placement as well as continuous protection in behalf of customers.
This prospect will have superior understanding of the evolving media landscape as well as routinely contribute to new ideas for placement chances.
- Keep aggressive account activity, making use of current public relations strategy as a structure
- Handle majority of all pitching for the customer– consisting of strategizing on bigger scale content chances; constantly upgrade as well as keep an eye on status record to make certain pitching efforts on track
- Research prospective collaboration chances/ set up conferences with calculated companions (consisting of, yet not limited to,
- speaking interaction opportunities, brand name endorsements, occasion organizing, and so on)
- Oversee photo shoots as well as program insulations on-site (consisting of preparing of complete phone call sheet)
- Attend local meetings outfitted with important updates, customer concerns, appropriate information to show Division
- Strong functioning understanding of Fashion GPS– Update and preserve FashionGPS contacts
- Promote a strong understanding of social and also digital media and also its total significance
- A solid understanding and understanding of the affecting blog sites and also bloggers of the moment and also the content coming from each
- Fashion Week Experience
- Look for, coordinate as well as deal with workdesk side visits (bringing assistant when applicable), collection sneak peeks, walk-throughs, etc.
- A solid understanding of media reporting for a details brand name as well as it’s business efforts utilizing Meltwater, Cision, Google Reader, etc.
- Train Junior AE as well as Assistant on team, including in-depth walk-throughs of PWC method, revealing instance of how memoranda/ mailings are done, Fashion GPS, etc; monitor team to make certain day-to-day jobs are being managed
- Understanding of Watch, Accessory and also Fashion Industry a plus
- Solid get in touches with at the Director Level chose
- Ability to interact on a professional level with leading degree executives
- Ability to plan all aspects of events as well as fashion programs on behalf of clients
- Plan and also carry out press trips in support of customers
QUALIFICATIONS:
- Must have 5-7 years’ experience
- Open up to all Candidates
- Should be great communicator with excellent writing skills