Pro-Putin Corporate Culture Behind Viral ‘Flashmob’ Videos

In a recent video that swiftly went viral on Russian social media sites, countless staff members can be seen cheering, lining and also waving russian flags up to create letters that lead to “Putin is our president” when watched from above.

The video, recorded in the car park at the Sima Land ecommerce business’s Yekaterinburg headquarters, ends with employees happily shouting the slogan on behalf of President Vladimir Putin.

Video clip from the ground paints a different image. Staff members recorded themselves awkwardly standing in lines, holding red cardboard items on their heads and also occasionally shouting “Putin is our president,” doing not have the same enthusiasm as in the final clip.

Amid unmatched objections slamming Putin and also Russia’s ruling elite in addition to calling for the launch of Kremlin critic Alexei Navalny, Sima Land has actually arranged enormous “flashmobs” where countless employees sing patriotic tracks and also shout pro-Putin slogans.

The most up to date clip came days after a document number of Russians were restrained at the pro-Navalny demonstrations in among the most ruthless crackdowns on peaceful militants in years, leading numerous to comment that the “flashmobs” were part of a Kremlin strategy to muffle anti-Putin belief. The Kremlin has rejected participation in the videos.

Many of those restrained at the protests were charged with breaking coronavirus-related constraints against mass gatherings as well as taking part in unauthorized rallies. Thousands of Sima Land workers were filmed walking in close distance to each various other, even though several used face masks.

For the current video, Sima Land’s management introduced that they were trying to find regarding 6,000 staff members to participate in a video efficiency without giving additional detail. The occasion’s patriotic pretense was fairly clear, according to one existing employee that talked to The Moscow Times on condition of privacy.

The patriotic society at Sima Land comes from the top down– generally from its CEO as well as founder Andrei Simanovsky, according to report as well as the employee.

Every job day begins with the Russian national anthem blasting from the office’s audio speakers, with all staff members called for to stand as well as position their hand over their heart, the worker said. Possible workers are asked concerns concerning their patriotic attitudes throughout the interview procedure.

The Sima Land business school also consistently hosts occasions including the Kremlin’s favorite spin doctor Vladimir Solovyev, United Russia deputies as well as pro-Putin celebrities, the employee claimed.

Just a week prior, thousands of Sima Land employees appeared in an additional pro-Putin viral video clip where they marched as well as danced in military-style attires to patriotic Russian pop tracks. Doubters on social networks contrasted the clip to a North Korean ceremony.

Simanovsky himself has actually rejected a web link between his business’s video clips and also the recent demonstrations.

Sima Land’s “flashmob” has actually however captured on, with the Industrial Rubber Goods Factory in the Siberian city of Barnaul shooting a virtually identical video clip including the same patriotic tune and also ending by shouting: “Putin is our head of state.”

In the southerly Russian city of Volgograd, teachers, clinical employees, factory workers and also more were recorded taking part in a comparable march. The video, which participants told news outlets had been presented to them as a video clip committed to the Battle of Stalingrad, finishes with the motto: “We are with you, Vladimir Vladimirovich!”

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