Mick Mahoney resigned from his role as chief creative officer at Ogilvy UK this week. He…
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Russell & Bromley appoints new IPG agency Reprise to handle digital media
Shoe retailer Russell & Bromley has appointed IPG Mediabrands’ new digital shop Reprise to handle digital…
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Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes
The future of marketing. From CX to technology and consumer privacy – see where marketing is…
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Are You Ready For Your Next Brand Crisis?
Make smarter marketing tech investments. See use cases for the 11 most important emerging technologies for…
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Consumers demand more brand ethics worldwide, study shows
Innovation meets ethics. This year is similar to 2017 in that innovation is as important as…
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Campaign50: countdown of the 50 most effective celebrity campaigns (part 1)
Celebrities are a product of the public’s making and correspondingly also capture their imagination. It’s little…
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Sorrell’s pitch to S4 Capital investors: We will bypass agencies and take on consultants
S4 Capital’s prospectus confirmed it acquired Dutch content firm MediaMonks for $348 million (€300m or £266m)…
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AAR expands search offering with innovation practice
Robin Charney: business director for digital and innovation, AAR. It will be led by Robin Charney,…
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18 Feet & Rising becomes And Rising as it shifts focus to ‘scale-ups’
The new direction will see the agency eventually part ways with holding group Unlimited Group, which…
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Twitter appoints ex-Facebook marketer Sarah Personette to head client solutions
Sarah Personette joins Twitter in October. Personette joins the social media network in October from Refinery29,…
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Anthony Joshua inspires a teen to follow his dreams in Lucozade Sport’s first documentary
The nine-minute film, “The next move”, launches on Tuesday (11 September) ahead of Joshua’s Wembley challenger…
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Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders
Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the…
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