Just how we transformed our festival shine fixation right into a thriving service

The 2 of us matured with each other as well as have constantly had a love for make-up. We came to be makeup musicians when we left college however found it really difficult to get operate in the sector. You would certainly work on a Monday and also Friday with nothing in between.

We went to Ibiza when we were 19 as well as saw a group of ladies applying shine to their bodies and believed it would certainly be enjoyable to attempt it out ourselves. We understood it would be fun to supply a radiance application solution back in London.

Right here, the duo share their tale to success …

At the start we were just doing radiance at occasions for people, however it had not been until we started up an Instagram web page that word regarding us spread out. People would certainly ask where they can acquire shine from however at the time, you could not truly discover any on the high street. It eventually got to the point where we realised there was a substantial market for us to be a brand name of our own. Instead of diverting individuals to various brand names, we made a decision to develop our own. From there we met a manufacturer as well as GoGetGlitter was born.

Holly Pollack, 23, and Sophia Levy, 24, were childhood years besties that both pursued careers as makeup artists. After battling to get enough job, both avoided to Ibiza where they were influenced to create their own radiance brand name. Whether they’re jetting off to Coachella to obtain influencers festival-ready or being flown to New York for celebrations, these women are established for world domination.

We on a regular basis work at events like Coachella where we make up influencers and obtain them festival-ready utilizing our items. It’s really crucial to us that we work with a varied range of women. A great deal of our competitors just collaborate with slim, white ladies but we wish to show real ladies of all dimensions, shapes and races. It’s about making all women feel confident in their skin and also revealing that radiance can be enjoyed by any person.

We when did an Instagram blog post stating we were involving LA and trying to find people to fire with as well as we got a message from a girl claiming “I’m possibly not the typical lady you’re seeking but I would certainly enjoy to design with you”. We didn’t recognize what she indicated, we had not offered any type of regulations on who we wished to collaborate with, which goes to show there is an assumption that shine is reserved for a specific body type. We wish to break away from this as well as wound up shooting with her– the action was phenomenal.

We additionally did a partnership with Love Disfigure, a charity that supports women with deformities or disabilities such as burns victims or towers over. It was amazing to see the change these women experienced. At the starting they were reserved and extremely shy and after we used the radiance, they ended up being so encouraged and also certain.

Yes, we remain in the beauty field however we’re not trying to cover individuals up. We’re welcoming and also highlighting individuals’s bodies as well as faces, not trying to transform them.

People consistently ask exactly how glitter can be an appropriate task yet it’s a permanent work and even more. When we first began, we had no idea exactly how to run a business but you find out as you go. Like any kind of service, there are significant lows as well as fantastic highs. It’s exactly how you make it through those lows and also maintain going.

There are a lot of services aimed at females run by males so we really feel honored to be running a female-led business. It likewise aids that we were both make-up artists so we know exactly what our consumer wants. We are basically our very own customer.

In recent times, glitter has gotten objection for being ecologically toxic but we have a complete biodegradable range which is doing actually well. Since not all colours exist in eco-friendly such as metal or holographic, people are still getting the non-biodegradable variety. We obtain a lot of emails from suppliers in China attempting to market us holographic biodegradable shine however we know it does not exist yet and we’re not going to market our customers a lie. Till we’ve obtained the excellent formula, we will not offer it.

Our Instagram is our child. We like to get extremely creative and also display our best looks. PRs message all of us the moment informing us our page looks untidy but we like it to be a representation of us as well as we’re really foolish. We’ll do crazy points like cutting our legs with shine and it’ll go viral. There’s no limitation to what we upload other than it has to be intriguing and also special since individuals pertain to our page for ideas.

We really feel truly pleased that we, together with others, have actually produced a shine sector. When we first began, shine wasn’t easily offered. Now merchants have whole categories dedicated to it. It’s an extremely exciting time!

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