Proenza Schouler Taps Chloe Sevigny To Front New Basics Line

Proenza Schouler, the practiced midtown trendy brand, has actually touched Chloe Sevigny, the consummate downtown awesome lady, as the frontwoman for their new second line, PSWL, which will focus on laid-back, wardrobe-staple type pieces (with, unfortunately, the same old investment rates as their main label).

While Proenza tends toward vibrant prints and also building silhouettes, the photos for PSWL without a doubt reveal an even more laid back sensibility many thanks to things like a comfortable turtleneck coat, a pink plastic raincoat, and all the denim-on-denim a girl could ask for.

Sevigny, a longtime pal of developers Jack McCollough as well as Lazaro Hernandez, was a natural pick to model the line’s debut given her easy-yet-elevated personal style you know, the style that saw her plucked from obscurity

and also without delay made an intern/model at Sassy after being identified by an editor on a New York road edge as a teenager and also status as the reigning queen of cool. It’s especially revitalizing to see clothes modeled by a 42-year-old woman with a clear sense of self. Sevigny also styled all the appearances and also the images were fired by her boyfriend, Ricky Saiz.

Photo: Ricky Saiz/PSWL”Chloe has actually always been a bosom friend of ours. Besides her significant heart, her design is renowned and also really motivating. She can mix a little haute couture with a bit of the road like no person else,” Lazaro as well as McCollough told Vogue.

“She was the initial individual we thought about when putting PSWL with each other and the only individual who in our minds might front the launch of this. We have unbridled love and also adoration for that woman.”

PSWL will certainly be offered in stores and also online on November 6, as well as the designers have teased projects and collaborations with a revolving door of creatives consisting of skateboarder Mark Gonzales and also Chanel brand ambassador Jen Brill. “It’s more of an innovative dialogue with the various individuals in our life, instead of a reflective and entirely individual workout as the runway collections can occasionally be. The whole point is less valuable, more laid-back, and freer,” both clarify.

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