For Fashion Week, designers are understood to send out a ceremony of designs down the path wearing their forthcoming collections, or, at least, debuting an editorial-style lookbook. Nevertheless, in the aftermath of the pandemic, the semiannual occasion is tackling an increasingly digital nature, and also Telfar is the most recent to differ the status quo.
The brand name did so with an unexpected twist, and also in the long run, followers got exactly what they desired: a new purse.
There had not been the breathtaking runway you might be utilized to from the brand, showcasing its unisex styles typically defined by cutouts, asymmetry and flashy features. As well as no, there was no lookbook, either.
Rather, developer Telfar Clemens and also a panel of 12 others held a press conference on Sunday in New York, with a twin Instagram Live for followers to take part. It was a suitable method to introduce its brand-new endeavor, TELFAR.TV, as well as it’s one that indicates that the brand may continue to connect with fans in an ultramodern setup (regarding luxury fashion brand names go) in the future.
For now, the 24-hour, live-linear broadcast channel has actually launched without material, but the brand urges audiences to become part of its unfolding by sending videos with their Telfar pieces. And we can all concur that the brand teasing that entries may lead to a totally free (you check out that right) purse has us all rather woozy.
Just when live spectators on Instagram may have believed there was no new exciting item ahead immediately from the occasion, Clemens himself stopped the conference with the declaration everyone wanted to hear: «I have an announcement.» The declaration cued positive snazzy songs, and also commotion naturally followed— a tall black stand was turned out from the contrary side of the area, the components on the top hidden under black drapes.
Clemens, worn a chopped denim coat and also a matching maxi skirt, eliminated the draping to expose the brand’s brand-new bag silhouette: a huge, cylindrical duffle with the signature Telfar logo on either side. On Instagram Live, the comments of authorization rolled in: «I LOVEEEEEE IT!!» one customer typed. One more said, «I NEED A SMALL ONE LIKE YESTERDAY!!!» Luckily, Clemens took place to announce the bag will certainly without a doubt be available in a little, medium, as well as huge. The kicker?
According to panelist Babak Radboy, the bag will only be available with TELFAR.TV, made shoppable by checking a QR Code that will certainly flash on customers’ displays without warning. Speak about keeping you on your toes— yet it’s worth it. While we wait, take a look at the new sibling to the Bushwick Birkin in advance, in addition to a peek right into the press meeting that introduced it all.