The Inclusive Lingerie Label Lonely Launched a Beautiful Maternity Line

Finding cute yet comfortable underthings isn’t always an easy task, and it gets back at harder when you’re pregnant. The good news is, our preferred New Zealand-based underwear tag Lonely has mamas in mind with their new maternal line, which releases today.

It includes two bra styles as well as a high-waist short, and also, like all things Lonely, is about really feeling attractive, comfortable, as well as equipped, whether throughout or post pregnancy.

“Motherhood is a time when ladies provide over their bodies and a big component of their identification to one more being,” says tag creator Helene Morris in a news release. “Lingerie demands can commonly really feel symbolic at the same time. Lonely Maternity is made to make mothers feel lovely and also unique at once when they’re commonly required to jeopardize their choices.”

Lonely Morris was influenced by her very own three pregnancies when developing the collection , which stays true to Lonely’s romantic, feminine aesthetic while proclaiming unique functions like easy-open clips for nursing and also breast mug linings made from soft, antimicrobial bamboo.

The suggestion is to blend type as well as function to make women seem like themselves throughout what Morris refers to as”one of one of the most extremely gorgeous– and also intensely tough– durations of their lives.

“Lonely is best understood for their raw, unairbrushed ad campaigns that reveal women in their very own atmospheres. The brand name went viral last year for a shoot that included Lena Dunham and also Jemima Kirke lounging in a restroom, however it was their body-positive homage to Breast Cancer Awareness Month that really made us love them.

Because vein, Lonely tapped six brand-new mommies to picture in the pregnancy range, consisting of artist Sarah Larnach, radio host Kara Rickard, and anyonegirl founder Yasmine Ganley. The images reveal the mommies in their own homes, sharing tender minutes with their infants. They look satisfied, and also most importantly, they look like themselves. And also what extra could you really ask for from your underclothing?

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