When it comes to fashion, the function of influencers is something that is stitched into our day-to-day lives.
Whether it’s celebs shaking some not-yet-available designer item, or a fashion-forward blog writer flaunting their Gucci belt, one scroll through your Instagram feed and you can see the power of a prominent article.
But what does it all really mean? Well, style e-commerce website Lyst may have a rather simple solution: search. According to their most recent information, some of the top-searched brand names correlate to moments when influencers as well as celebrities wore them.
Think of it: when you see your favorite style star putting on a new product, you’re most likely going to look it up since if nothing else, you’re at least curious regarding the rate. As well as, keeping that straightforward two-second search, the brand becomes that much more prominent.
From Gucci on Beyoncé to Selena Gomez in Vetements, these are the most-searched brand names as well as the moments that aided it happen.